Real problems, intelligent solutions.

AI is reshaping asset finance, but that’s only valuable when it solves real business problems.
At Alfa, we build AI that enhances decision‑making, streamlines processes and empowers your people.

Introducing AskThea
AskThea is Alfa’s domain‑tuned AI assistant - designed to “teach AI to speak Alfa” so you get accurate, context‑aware answers that use the language of asset finance and Alfa Systems.
AskThea is being made available as a standalone application for customers, designed to simplify delivery and speed adoption across programmes.
- Why it’s different: AskThea is built around Alfa’s domain - terminology, entities and the way implementation teams genuinely work together - so it can answer with confidence and point you to the underlying source.
- What this means for you: Faster answers to product and configuration questions, less time searching through documents, and greater consistency across teams - with controls that let you keep people and processes firmly in the loop.
AskThea, Alfa’s domain‑tuned AI assistant
Right now, the industry needs copilots, not autopilots. Our approach supports gradual rollout and gives you the space to build confidence step by step.
Smarter decisions, faster
From origination to collections, our AI surfaces the right insights at the right moment so teams can act with speed and confidence. Decision trees and nested rulesets - triggered by automated workflows, business rules and APIs - enable a heuristics‑driven experience at common customer touchpoints.
Human + AI collaboration
We believe AI works best alongside people. Our tools propose next‑best actions, flag risks, and automate the routine - while leaving the judgment and final decisions with you. In practice, that means combining explainable, auditable automation with optional predictive features - but only where they add measurable value. Right now, the industry needs copilots, not autopilots, so our approach supports gradual rollout and gives you the space to build confidence step by step.
Adaptive and context‑aware
Every business is different. Alfa’s AI adapts to your workflows and data, learns your terminology and fits your controls - whether that’s improving customer conversations, optimising credit decisions or clearing operational bottlenecks. Intelligent Automation is designed to let customers automate to the extent that suits their business, rather than forcing a one-size-fits-all pattern.
The term AI covers a wide range of technologies, from logical inference and machine learning to generative AI. Each has different uses and some, such as credit decisioning and fraud detection, have been employed in financial services for a long time. In Alfa Systems, elements like rules-based workflow automation have been embedded for years, integrating AI into everyday business processes - something we've highlighted as part of 2024’s Intelligent Automation, a key pillar of Alfa Systems 6.
Alfa was an early pioneer of more advanced AI with Alfa iQ in 2020, demonstrating our potential for asset finance providers. Since then, innovations such as AskThea have placed us at the forefront of AI thought leadership in our industry. This leadership has shaped our AI strategy both internally and externally, adapting to changing technologies and perceptions. Many more ideas have been explored through our innovation process.
While the potential of generative AI is vast, it also introduces ethical and practical risks, ranging from environmental concerns linked to AI training to legal issues surrounding AI-generated content, and ensuring compliance with newly introduced regulations. Aware of these issues, our customers adopt a cautious approach, which we also follow. We understand their concerns and ensure our AI solutions are designed responsibly to improve business processes without creating unnecessary risks.
The AI field is rapidly evolving, and there is still a lot of hype. In the financial sector where our customers operate, there is a long tradition of responsible innovation. A recent sector report highlights ongoing experimentation, but also notes uncertainty due to regulation.
These discussions are now considering the upcoming impact of the EU AI Act, which is expected to influence the AI industry significantly. Key provisions include increased literacy requirements to ensure everyone involved in developing, deploying and using AI technologies understands and can engage effectively with them.
Governed and trustworthy
Compliance, transparency and auditability are built in. Our approach is aligned to emerging regulation (including the EU AI Act) and guided by structured oversight through our AI steering and working group model; so recommendations are explainable, secure and reviewable.
Customer co-innovation
The best AI emerges when it is shaped together with the people who use it. We work closely with customers to identify opportunities, test ideas and refine solutions in live environments. Our experience helps avoid ‘proof-of-concept purgatory’ by focusing on measurable outcomes and clear paths to production. This co-innovation approach ensures new capabilities solve real problems, deliver value quickly, and build confidence from day one - as well as helping us stay ahead of the accelerating pace of change.
Our experience helps avoid ‘proof-of-concept purgatory’ by focusing on measurable outcomes and clear paths to production.
Resilient foundations
In Alfa Cloud, we apply machine learning beneath the surface to keep things running smoothly and safely. Our monitoring establishes behavioural baselines across platforms and services, then flags anomalies early - cutting noise and time‑to‑detect.
Ready for what’s next
Our AI services run on a modern, flexible stack. As new innovations land, your systems can upgrade seamlessly - so you benefit without replatforming each time.
Innovation is a continuous process at Alfa: our focus remains on satisfying our customers by understanding their needs and providing them with tools to mitigate their pain points, using leading-edge technology.
Our customers are keenly exploring AI solutions to boost process efficiency, both internally and through the use of third-party software products. This requirement drives our future roadmap for integrating AI into the Alfa Systems proposition.
Over the last year, we have been experimenting and innovating with prototypes for agents, Intelligent Document Processing and natural language reporting. This has enabled us to showcase ideas and potential use cases with customers.
The next step is to expand on this process, working with customers to develop an AI-enabled product that meets their needs in the most valuable way.
AI at Alfa: Future blueprint
Alfa Systems’ Operational Data Store (ODS) houses a wealth of information for use in reporting and analytics. However, the breadth of data available can make reporting tasks daunting for business users.
Forthcoming report generation tooling will enable users to describe the information they need in natural language, allowing rapid access across ODS data structures without an intimate knowledge of the data dictionary - empowering non-technical users to build the reports they need, easily.
Alfa Systems customers have access to a wealth of configuration options that enable them to tailor the platform to their own business needs. By using AI to provide natural language conversation around that configuration, administrators can better understand how modifications may affect Alfa Systems, and subsequently generate documentation tailored to their specific version and configuration set - allowing users greater insight into the operation of various features.
As it becomes easier to generate customer documentation from configuration, it becomes decreasingly necessary to create it. However, customers may have procedural manuals, training materials and other documentation sources from which they’d like to provide a fully integrated natural language help platform. By using Alfa Systems product documentation alongside an interpreted understanding of the customer configuration, as well as customer-provided documentation, Alfa offers a one-stop, self-support solution.
By continuously analysing case progression, operator workload and seasonal effects, Alfa looks to provide cutting-edge predictive analysis. This enables intelligent case assignment, accurate SLA warnings, and deep insights into how workload is handled.
Using a wide range of indicators - including predicted workflow paths, asset information and third-party profiles - Alfa Systems can forecast the duration of each case, identify potential SLA breaches, ensure proper case escalation, and optimise queue management.
For developers, AI tooling is more than simple code generation; it provides a vast array of supporting assistance. It can assist in discussing and critiquing solutions, optimising code for enhanced performance, and understanding existing projects to better integrate new solutions. With intelligent developer assistance, teams can produce more efficient, secure, and tightly integrated code in a fraction of the time.
Looking to our internal processes, at Alfa we use an advanced suite of quality, security and vulnerability scanning tools to ensure a final product that upholds the reliability Alfa Systems is known for. Moving forward, we aim to share these insights with integration developers.
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