Alfa Extends Strategic Partnerships in US


To support its fast-growing geographic footprint, Alfa has extended its partner relationships in the USA.

Alfa, provider of the Alfa Systems software platform for asset finance, has announced a number of new and recent affiliations in the US auto and equipment finance industry.

As a major player in the space, Alfa counts three of the largest and best-performing US auto finance companies among its clients, one of which recently went live. Alfa has extended the following partner relationships to support this fast-growing geographic footprint:

  • A member of various key committees at the Association of Consumer Vehicle Lessors (ACVL), the trade association of major retail automobile lessors, whose mission is to promote retail automobile leasing; eliminate unfair and deceptive trade practices; increase the effectiveness of members as competitors; and enhance the public understanding of and satisfaction with automobile leasing.
  • Three-star Premier Partner status with the American Financial Services Association (AFSA), the national trade association for market-funded providers of financial services to consumers and small businesses, which promotes safe, ethical lending to responsible, informed borrowers and improves and protects consumers’ access to credit.
  • An Associate Member of the Consumer Bankers Association (CBA), a US trade organisation representing financial institutions that offers retail lending products and services, including automotive financing. Like other bank trade associations, the CBA is involved in staying on top of and communicating issues within the industry through its 10 committees, which include an Auto Finance committee.

Hear from Robert Johnson

Alfa’s Global Automotive Finance Director, said:

“As our vehicle finance business grows in the US, it is important we support the trade associations that protect and promote our industry. Listening to the needs, wants and concerns of members of these associations will allow us to continually update our platform, ALFA Systems, with relevant features and functions.”

Robert Johnson, Alfa's Global Automotive Finance Director

Alfa is also a long-standing member of ELFA, which represents financial services companies and manufacturers in the US equipment finance sector; the ELFA Foundation, which conducts and commissions research about the future of the equipment lease financing industry; and the Canadian Finance & Leasing Association, which represents the asset-based financing, equipment and vehicle leasing industry in Canada.