Purpose and values

Alfa’s purpose is to make our customers future-ready. We do this by delivering our leading-edge technology with a team of smart, diverse people.

alfa's values in a picture frame on the wall
Alfa values video thumbnail cover

Our values underpin everything we do.

They are core to our culture and keep us focused on doing the right things in the right way every day.

illustration of Alfa's value: "make it better together", featuring members of a jazz band
Our values

Make it better together

We believe everything can be improved through critical questioning.

Whatever it is, ask yourself, "How can we make it better?"

illustration of Alfa's value: "let great ideas grow", featuring people working on an idea
Our values

Let great ideas grow

We believe that great things can come from anywhere.

Have the confidence to share your ideas - they will always be well received.

illustration of Alfa's value: "challenge without being challenging", featuring people having constructive discussions
Our values

Challenge without being challenging

We do the right thing in service of the bigger picture.

Use your knowledge and expertise to benefit others.

illustration of Alfa's value: "create a positive impact", featuring people educating, cycling and planting trees
Our values

Create a positive impact

We want to make a difference for each other, our customers, and the communities we work within.

Give something back.

Innovation at Alfa
Innovation is at the heart of what we do
Sustainability at Alfa
We want to make a positive impact together