Alfa Announces Three Supported Charities for 2021

The Climate Coalition logo

The Climate Coalition logo

​Alfa has announced three supported charities for 2021 and beyond.

Alfa, the makers of Alfa Systems, the industry-leading software platform at the heart of the world’s largest and most innovative equipment and auto finance companies, has announced three supported charities for 2021 and beyond.

In the UK, Alfa has partnered with The Climate Coalition, the UK’s largest group dedicated to action against climate change. Along with their sister organisations Stop Climate Chaos Cymru and Stop Climate Chaos Scotland, they are a group of over 140 organisations - including the National Trust, Women's Institute, Oxfam and RSPB - and 22 million voices strong. They are reaching across the UK to show love for all the things they want to protect from climate change, and to ask politicians to put aside their differences and commit to doing whatever is necessary to protect them.

Alfa’s US operation has chosen Feeding America, the nation’s largest domestic hunger-relief organisation, working to connect people with food and end hunger. Feeding America is able to help 1 in 7 Americans by providing 4.3 billion meals every year. They work with a network of food banks, pantries, and meal programs that serve virtually every community in the United States. This is even more apparent as more families struggle to fill the table because of the impact of change the pandemic has rippled through the world. For the 37 million Americans who already faced food insecurity, trying to put food on the table during the pandemic introduced a crisis within a crisis. 

In the Asia-Pacific region, Alfa has selected Share the Dignity, a women's charity in Australia that works to make a real, on-the-ground difference in the lives of those experiencing homelessness, fleeing domestic violence, or doing it tough. They distribute period products to women, girls, and anyone who menstruates who needs support. When someone is doing it tough, the last thing on their mind should be dealing with their period.

Grahame Williams, an Associate Director at Alfa and a pioneer of CSR and social impact within the company for over 15 years, said: “Giving is really important at Alfa. Fundraising happens every day, and this can be ad hoc or company-organised. Every submission to our employee engagement survey, for example, generates a donation of £5 to one of the three chosen charities.

“But fundraising isn’t limited to those organisations. We also raise thousands more for other charities, including payroll donations to charities personally selected by participating employees. Alfa supports anyone who has an idea to get their event up and running, and will match any amounts raised.”

Alfa is committed to making its environmental track record exemplary in its field, and has set ambitious targets to help achieve this. Alfa aligns with the United Nations Sustainable Development Goals to provide focus and consistency to its efforts, with staff at all levels of the company proactively seeking to reflect our “Create a Positive Impact” value. In 2021, Alfa’s key focus has been on more accurately measuring its emissions and developing a plan to implement carbon off-setting to achieve carbon neutrality.