
Perspectives
Digital Directions 2:
Realising your digital journey
Our first Digital Directions report, published in 2017, explored leading industry opinion on how digitalisation was changing asset finance. In this follow-up, we look more closely at where companies have reached in their digital journey. Scroll down to find out more.
Insights
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71
said they have a digital leader on the management team who can combine business/marketing with technical expertise
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55
said they hadn’t started using non-traditional data yet
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34
strongly disagreed that their organisation had a strong culture of using data to learn more about customers and optimise processes
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36
of companies are currently actioning the insights gained through data collection and analysis
What skills are currently lacking?
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78
General digital awareness
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70
Data science
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62
Machine learning / AI
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47
Other emerging tech
What data are you collecting?
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57
Asset usage data
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54
Customer activity at the end of contract
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53
Data collected at point of sale
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51
Details of online customer research
Download the report
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Document
Digital Directions Part Two Full Report
Download
01/03/2020